IMI International – Marketing ROI Consulting Via Consumer Insights

IMI International is committed to keeping you informed of the latest consumer information using industry sources and consumer-validated facts:

Conferences

• Sponsorship Marketing Council of Canada – Sponsorship and Social Media Summary
• PMA 2010 BLUR – Shopper Marketing
• In-Store Marketing Expo – From their Living Rooms to Store Center Aisles
• Sponsorship Marketing Council of Canada – Sponsorship In Turbulent Times II
• Gauge – The Marketing Barometer – Canadian C-Suite Study  
Marketing to Women 2009 – Measurement & Case Studies
Promotional Marketing Association 2009 – Activation Overview
Sponsorship Forum 2009 – Sponsorship in Turbulent Times

Media

• Toronto Star – July 2010 – Navigating the Online World a Market Challenge for Most
• Canada.com – July 2010 – New Index Shows Marketers’ Confidence in Industry Soft
• Globe and Mail – July 2010 – NHL Expansion – Why Not Canada
• Marketing Magazine – April 2010 – Hitting the Mark: Targeting Female Shoppers
• Promo Magazine – January 2010 – Online and Offline WOM Measurement
• Adweek Magazine – October 2009 – Experiential Marketing ROI & WOM
• Marketing Magazine – May 2009 – ROI Measurement the Hot Topic at Experiential Marketing Symposium
• Marketing Magazine – April 2009 – Unibroue’s Quebec City 400th Celebrations Win Sponsorship Best of Show
• Marketing Magazine – March 2009 – ‘Cool’ Out, ‘Value’ In
• Marketing Magazine – February 2009 – Youth Want ‘Cheap’, Adults Want ‘Great Value’
• Marketing Magazine – May 2008 – Experiencing the Love
• Promo Magazine – December 2007 – Sampling: The Secret Weapon?
• Promo Magazine – January 2004 – Events: Scene and Heard
• How to Sell More Stuff, Steve Smith and Don E. Schultz – 2004 – Instant Win Sweepstakes

Experiential Marketing Forum – IMI International Insights

• Price Versus Value Debate
• Agency and Client Alignment Regarding Experiential Marketing
• Brand Engagement Heightens From Fit And Passion With Properties
• Where Experiential Marketing Meets Shopper Marketing
• How to Measure and Optimize Experiential Marketing
• Drive 30 Percent Purchase Lift From Live Experience Plus Digital
• Mass vs Experiential Cost to Impact Consumers is Equal
• Optimize Experiential Interaction Timing to Impact Purchase
• Activate Your Brand with Sponsorship
• Experiential Activations Can Drive 10x Reach via Word-of-Mouth
• Youth Want ‘Cheap’, Adults Want ‘Great Value’
• Experiential Marketing is a Strong Purchase Driver

Links

• Experiential Marketing Forum
• The Global Marketer
• Marketing Agencies Association Worldwide
• Promotional Marketing Association
• Australasian Promotional Marketing Association

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See also:

• Consulting Expertise
• IMI Guarantee
• Maximize Your ROI