ConsumerTrack™ Insights
Since 1994, ConsumerTrack™ has provided a proprietary consumer-driven tool that provides quantified learning and brand activation.
ConsumerTrack™ provides the ability to:
- Spend wisely, not more to win more business
- Cost-effectively gain insights
- Monitor market success and competition
- Make more fact-based decisions to build better programs
- Identify emerging trends and using them to your advantage
When you choose IMI International, you gain our commitment to your brand with innovative approaches to uncover consumer insights, identify trends and facts your brand can leverage and better understand your brand, category, target and country.
See below for the latest ConsumerTrack™ Library Modules from the United States, Canada, Australia and the United Kingdom:
Marketplace Update
Global Update on the Influence of Brand Activation; Impact of various brand activation tactics; Brand switching; Potential of promotional mechanics; Changing Behavior: Consumer Attitudes; Linking Consumer Behaviour To Attitude; Marketplace Update Scorecard
Sponsorship/Olympics/Experiential Marketing
Loyalty Monitor
Key Consumer measures, current and tracked over time. Marketplace update on consumer behavior surrounding loyalty programs (Membership, Frequency of use, Number of loyalty programs belong to, Preferred programs and why); Monitor key metrics ongoing (awareness, membership, redemption, perceptions, satisfaction) of specific programs nationally. Ability to drive trial/purchasing and impact on brand equity relative to other initiatives.
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Spontaneity/Switching module
The likelihood of a consumer planning to purchase a product versus purchasing a product spontaneously; The likelihood of a consumer remaining loyal to a particular brand versus switching between 2 or more brands on a regular basis. Where does your category fit? What tactics to employ based on where you are situated?
Understanding and Reaching Target Consumers
Personal Values; Priorities Among Consumers; Personalities of Consumers; The Environment and Consumers; Cause Related Attitudes; Consumers Attitudes towards Health
Prizing Module
What Prizes Do Consumers Most Want To Win In A Promotion? What Prizes Have The Most Impact On Purchasing Among Your Target Market? Optimizing Your Promotional ROI; the Impact of Prizing By Theme; Perceived Fit of Prizes With Specific Categories; Overview Of Prizing: IMI Best Practices
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Shopper Marketing
Understanding Shopper Behaviour (IMI’s Spontaneity & Switching Continuum Matrix, Spontaneous & Planned Purchase Drivers); Engaging Consumers Outside of the Retail Environment (Sources of Information that Influence Purchase Decision; Communication Preferences); Tactics that Influence; Channel Insights (Store Attributes & Features, Purchase Behaviour by Channel)
Cause Marketing
Understanding consumer attitudes and behaviour around cause (Potential Impact of Charity Donation, Preferred Charities Among consumers)
Social Media
Social media sites such as YouTube, Facebook, and MySpace are continuing to grow in popularity among consumers. In order to successfully reach and target key consumers it is important for brands to understand consumer behaviour and attitudes related to these emerging mediums. This presentation will help you understand: Awareness levels of each social media site, How consumers spend their time on each social media site, The impact social media has had on traditional media activities (e.g. watching television), Impact on image towards a brand they see on a social media site, as well as intent to purchase and actual purchase behaviour as a result of these sites.
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Understanding and Reaching Hispanics
Attitudes, Self Perceptions and Time Spent; Economic Outlook, Reaction and Behavior; Tactics That Influence Purchasing; Messaging and Mediums to Reach Hispanics
Influencing the Accelerators
Who are The Accelerators; A look at their Behaviour; Planned Shopping and Behaviour (Items Purchased, Measures Taken to Maintain Purchase Levels); Tactics That Influence Purchasing (Mediums, Messaging)
Favorites
Consumers’ favorite: Brand, activity, sport; Brand association with various attributes: Luxury, cool, value, etc. What makes a favorite brand: Emotional vs. functional. Attributes of favorite brands
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Understanding Consumers by Country/Region
Canadian vs. US consumer; West vs. East
Understanding Premium Offers
Impact potential of premiums; Perceived vs. actual value of 50+ promotional premiums; IMI Best Practices: Premium Offers
Trends/Fads
Emerging Advertising Media; Emerging Marketing Trends; Leveraging What’s “In”; Taking Existing Trends To The Next Level; General Trends In The Marketplace: What’s Hot?
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
IMI’s Buzz Factor: The Impact Of Word Of Mouth
The role of word-of-mouth in promotions and marketing campaigns; Impact on purchase behaviour; Impact on brand Image
Consumer Shopping Patterns & the Wal-Mart Factor
Key Factors That Impact “All In One” Store Purchase Consideration; Impact of Short Term Marketing Tactics Among Wal-Mart Shoppers; Defining Wal-Mart Consumers & Past 6 Month Momentum
General Category Insights (Understanding Behaviour and Attitudes)
Factors that Impact Purchasing; Cross Category Purchase Behaviour (Affluent Market, Teens, Mom/Dads, Principal Grocery Shopper, Banking, Automotive, Confectionary, Beer, Carbonated Soft Drink, QSR, Juice, Pet Food, Household Cleaners, Cereal, Frozen Food, Juice …and More)
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Understanding Cell Phone Usage & Text Messaging
Profile of Cell Phone Owners, Drivers of Mobile Service Subscription Intent and Likelihood to Switch Providers, Text messaging as a promotional mechanic
Product Placement
Factors That Encourage Purchasing: Product Placement vs. Other Short-Term Marketing Tactics; Attitudes Toward Product Placement; How Can You Optimize A Product Placement Initiative? Product Placement Case Studies
The Cool Factor
The Presence of the “Cool Factor” In Successful Marketing Initiatives; Incorporating the “Cool Factor” Into Your Marketing Initiative; Prizing & The “Cool Factor”
Click Here to contact us for specific module pricing and to purchase ConsumerTrack™.
Occasion-Based Marketing
A look at the following occasions: Super Bowl, Valentine’s Day, St. Patrick’s Day, Easter, Father’s day, Back to School, Halloween, Christmas, New Years Eve, Mother’s Day. Specifically, consumer engagement with each occasion, Purchase behaviour as a result of each occasion. Planned or spontaneous, when purchases are planned, where consumers shop, what products they purchase, average amount spent, and brand most associated.
Using IMI International’s ConsumerTrack™, leading companies have discovered insights that have either saved them millions of dollars in unneeded expenditures or driven participation levels higher with a marginal net revenue contribution or both.
Contact IMI International now to see how we can help you succeed with your marketing initiatives. See also: