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Featured Insights

Photo by George Bakos courtesy of Unsplash

Blog Article

Becoming a Favorite: How Small and Medium Brands Can Drive GrowthIn this article, we’re exploring how brands—big or small—can build strong consumer loyalty and become favorites in their category. From creating meaningful connections to earning trust, we’ll break down the key strategies that can help your brand drive growth and stand out in a crowded market. Read more

Photo by Pam Menegakis courtesy of Unsplash

Blog Article

Beyond Tariffs: Why ‘Made in Canada’ Is the Competitive Edge Businesses Need Now An opinion piece based on January 2025 consumer sentiment in Canada by IMI International Read more

Blog Article

Canadian Newcomers and Brand Preferences: A Changing Consumer LandscapeUnlocking Opportunity: Engaging New Canadians and Newcomers With 500,000 annual immigrants and 20% of Canada’s population made up of newcomers, the consumer landscape is evolving rapidly, offering immense potential for brands to connect with a more diverse audience. Success lies in understanding your category’s opportunity, driving familiarity, and fostering inclusivity. Whether it’s global brands providing comfort through familiarity or local brands like Tim Hortons creating cultural connections, the path forward is clear: innovate, engage, and build lasting relationships with this dynamic consumer group. Read more

Blog Article

The Power of Brand Trust: Why North American Consumers Value Trust More Than Just PriceIn today’s competitive marketplace, building a strong brand goes beyond simply being seen—it’s about earning trust. For North American consumers, trust has become one of the most influential factors in purchase decisions, often outweighing even competitive pricing. This shift in consumer priorities, highlighted by IMI International’s The Power of Brand webinar series, underscores why trust is no longer optional for businesses—it’s essential.Read more