Uncover the Essential Insight Needed to Fuel Profitable Growth.
Fact-based guidance to fuel growth.
Uncover opportunity. Set your strategy. Intercept and engage to fuel growth.
Discovery is the critical first step in creating effective strategies. From audience segmentation to industry analysis, discovery lays the foundation for informed decisions that drive profitable growth.
Identify the Most Valuable Audience
Determine the Best Way to Connect
Identify What to Say to Effectively Engage
Uncover Where to Be to Maximize Impact
Consumer Intelligence Powered by IMI Pulse™
In addition to custom discovery, tap into Consumer Intelligence through IMI’s proprietary system: IMI Pulse™, insight into consumer attitudes, behaviors, rituals, passions and purchase drivers at your fingertips 24/7.
1,200+
Passion Points
600
Brands
400
Categories
18
Countries
Thought Leadership
Webinars & Reports
Accelerating Impact With NewcomersIn Part 2 of the Newcomers to New Consumers series, we focus in on what excites Newcomers. While engagement is essential, tapping into what excites a consumer as you find ways to connect can bring the relationship to the next level. Read moreWebinars & Reports
From Newcomers To New ConsumersIn Part 1 of the Newcomers to New Consumers series, we lay the groundwork focusing on the fundamentals you need to know about marketing to this cohort before diving key habits, heath and mental health insight including key brands that are central to their behavior.
Read more
Webinars & Reports
The Power of Brand: Part 3There is always a lot of noise around us that sways how we may think consumers are feeling, but unless we hear directly from them it’s difficult to know where to focus. In part 3 of The Power of Brand series, we unlock what’s on consumers’ minds to provide actionable insight to help drive your brand forward.Read more
Webinars & Reports
The Power of Brand: Part 2Building a strong brand is essential to driving loyalty, resiliency, profitability and share price. The insight in Part 2 of our Power of Brand Series, will be essential to ensuring you are focused in the right direction to build one and fuel growth.Read moreAccelerate Growth
IMI Internationals' experts, proprietary technology and salient thought leadership will uncover the essential insight to fuel growth.