Uncover the Essential Insight Needed to Fuel Profitable Growth.
Fact-based guidance to fuel growth.
Uncover opportunity. Set your strategy. Intercept and engage to fuel growth.
Discovery is the critical first step in creating effective strategies. From audience segmentation to industry analysis, discovery lays the foundation for informed decisions that drive profitable growth.
How We Help
Identify the Most Valuable Audience
Determine the Best Way to Connect
Identify What to Say to Effectively Engage
Uncover Where to Be to Maximize Impact
Consumer Intelligence Powered by IMI Pulse™
In addition to custom discovery, tap into Consumer Intelligence through IMI’s proprietary system: IMI Pulse™, insight into consumer attitudes, behaviors, rituals, passions and purchase drivers at your fingertips 24/7.
1,200+
Passion Points
600
Brands
400
Categories
18
Countries
Thought Leadership
Webinars & Reports
Why People Buy: Top Themes to Fuel Growth in 2025In this IMI NextWave webinar, we dove into the core purchase drivers that influence consumer choices, in addition to key insights on how brands can build effective strategies around them.
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Webinars & Reports
Driving Your Business During Trade/Tariff WarsIMI International's Don Mayo to explores how global events are reshaping consumer sentiment and influencing purchasing decisions.Read more
Webinars & Reports
Accelerating Impact With NewcomersIn Part 2 of the Newcomers to New Consumers series, we focus in on what excites Newcomers. While engagement is essential, tapping into what excites a consumer as you find ways to connect can bring the relationship to the next level. Read moreWebinars & Reports
From Newcomers To New ConsumersIn Part 1 of the Newcomers to New Consumers series, we lay the groundwork focusing on the fundamentals you need to know about marketing to this cohort before diving key habits, heath and mental health insight including key brands that are central to their behavior.
Read moreAccelerate Growth
IMI Internationals' experts, proprietary technology and salient thought leadership will uncover the essential insight to fuel growth.