Promotions are a powerful yet often underutilized tactic for driving sales and building brand equity. IMI brings to the forefront critical insight will be critical to know what to do and where to focus to drive your sales and ROI.
It is proven that promotions drive sales, if done effectively.
It is proven that promotions drive volume and share, bring new users into your brand, and build brand equity and trial by getting your product into the consumer hands. In this report we highlight the impact of promotions on purchasing behavior and dive into key best practices uncovered through >30 years of insight for building effective promotions, including insights on prize odds, number of prizes, and other essential factors. Key insight to ensure your promotional strategy is set up for success.
Interested in a live presentation?
We would love to provide you with a deeper dive into this insight, custom-tailored to your brand or industry.
SAMPLE SIZE
10,000+
REGIONS
Canada, United States
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