In Part 1 of the Newcomers to New Consumers series, we lay the groundwork focusing on the fundamentals you need to know about marketing to this cohort before diving key habits, heath and mental health insight including key brands that are central to their behavior.
To fuel brand growth it is essential to understand your audience before uncovering how to make authentic connections.
This is especially true when considering the diversity of ethnic, racial and cultural identities within your audience. Layer in a diversity of experience based on birth-country or country-of-origin along with a spectrum of languages spoken, and it’s easy to understand the pitfalls of treating “multicultural marketing” with a broad brush.
This report starts to explore what you need to know to connect in with newcomers as you look to drive brand growth.
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We would love to provide you with a deeper dive into this insight, custom-tailored to your brand or industry.
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