HomeHomechevron rightBlogchevron rightWhy People Buy: Top Themes to Fuel Growth in 2025

Why People Buy: Top Themes to Fuel Growth in 2025

Vanessa Toperczerby Vanessa Toperczer
1 min read
February 20, 2025
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Content series setting the foundation for all brands, categories, industries and demographics.

In this IMI NextWave webinar, we dove into the core purchase drivers that influence consumer choices, in addition to key insights on how brands can build effective strategies around them.

Get actionable insights to cut through the noise and help fuel growth for your business in 2025.

In this report you will find:

  • Categories like Travel & Leisure, Beauty, Retail, Dating Apps, and CPG (from dairy to household items)

  • Key insights from the North America, including the US, Canada and Mexico.

  • And highlighting demographic insight to help fuel growth

Interested in a live presentation?

We would love to provide you with a deeper dive into this insight, custom-tailored to your brand or industry.

SAMPLE SIZE

2,000

REGIONS

Canada, United States

NextWave™ Report & Webinar Access

Enter your info to access the webinar and receive the report in your inbox.

Check your inbox for the report!

Watch the full webinar below.

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Content series setting the foundation for all brands, categories, industries and demographics.